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Turkish Airlines wins third World Class award

by yang

Turkish Airlines, Turkey’s most valuable brand, has been awarded the World Class Award for the third time by APEX (Airline Passenger Experience Association), one of the leading organisations in the airline industry.

During the APEX/IFSA Global Expo held in California, Turkish Airlines received the World Class Award in recognition of its global leadership in passenger experience and service quality in the airline industry.

Accepting the award on behalf of Turkish Airlines, Chief Marketing Officer Ahmet Olmuştur said: “We are delighted to receive the highly prestigious APEX World Class Award from APEX, one of the world’s leading airline evaluation organisations. This award is the result of the dedication of all our team members.

Our ergonomic seats, personalised service and unique offerings to meet the needs of our guests are all part of our efforts to make the flying experience exceptional. This award demonstrates the correctness of our strategies and efforts, and motivates us to further improve our future goals”.

Commenting on the award, APEX CEO Dr Joe Leader said: “In the world of elevated air travel experiences, Turkish Airlines rises above the five-star airline status as a paragon of excellence, winning as one of the only prestigious 2024 APEX World Class Airlines in the world. Through rigorous and professionally-executed audits of both Economy and Business Class services, our team gained insightful revelations about their unwavering commitment to passenger experience, safety and sustainability advancements. On my own Turkish Airlines flights this year, I have been captivated by their new Suite Business Class on selected A350 aircraft.

Each of their new generation aircraft embodies enhanced opulence and innovation. With the touch of a Turkish Airlines flying chef, every meal becomes an unparalleled culinary journey, reminiscent of candlelit soirees under the starry Anatolian sky. But it’s the authentic and extravagant Turkish hospitality, a blend of warmth and luxury, that is at the heart of their service. Bravo, Turkish Airlines, for creating moments that transcend mere five-star status as one of the very few APEX World Class airlines!

Turkish Airlines is one of a select number of airlines to be recognised by APEX, which makes its assessments based on criteria relating to safety, well-being, sustainability and the guest experience. Comprehensive assessments conducted by aviation industry professionals confirm that Turkish Airlines has achieved global standards in these areas.

Furthermore, the APEX World Class Award reaffirms Turkish Airlines’ commitment to continuously improve the guest experience and maintain the highest level of service quality.

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