Make your offers stand out
When people think of travel, they think of adventure, memories and novelty. That is why it is important to specialise and offer something new and unique. Most travel agents simply copy other travel agents’ itineraries, and sometimes, due to poor organisation, you are likely to see several different travel agents piling up in the same places in popular destinations. This takes the fun out of travelling and takes away the magic. However, you can use this to your advantage and stand out from the crowd.
There are always new and interesting places that have not yet been overrun by tourists. You need to think like a tourist and use the web browser the way they would. This will lead you to the most common results and what your competitors are offering. You can learn from this and possibly identify a gap in the market. Your agency could fill this gap with new, unique offers.
Try to find good, plausible locations that are not commonly visited. Your job is to carefully test the proposed tour programme and then present this fresh new location in a reassuring way.
Offer personalised experiences
As much as travel is about fun and adventure, it should also be about comfort and convenience. A great way to ensure your customers trust you from the start is to add a personal touch to your offering. Travellers like to rely completely on their travel agents, so you need to take full responsibility and make them feel respected and comfortable. This means that you must be available to your customers if they have any concerns or problems, especially once they have left their country. The same goes for the marketing component. Your emails can also feel more personal if you promote future offers based on their previous experiences. This makes them feel part of your travel community.
Say yes to digital marketing
What better way to close the distance that travel can create than through digital marketing. No matter how far away a location may seem, effective digital marketing strategies will allow you to reach potential travellers. There are many things that go into good digital marketing campaigns and it all starts with creating a website. This is a place where you can post travel blogs and offer unique information. However, in order to make this site discoverable on the internet, you will want to improve your local search engine optimisation (SEO). One of the best ways to do this is to gain excellent knowledge of the market and check local rankings. You will be able to get ahead of your competition and deliver the relevant information earlier.
When using digital marketing tools such as social media, email and websites, you want to create a consistent experience across the board. You can do this by providing clear information up front. Make sure all details, travel offers and dates are consistent across all your media platforms. The last thing you want to do is provide misinformation or raise false hopes.
Create a referral programme
Most people tend to overlook the power of word-of-mouth marketing in today’s marketplace. This is because the idea may seem easier said than done. However, there are always ways to apply this method to a particular industry. For example, when it comes to travel, people love to hear about their friends’ unique travel experiences; it makes them wonder for a moment. Ultimately, this can make people want to experience the same thing for themselves. This is why you can effectively use referral offers with your former customers.