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Dubai Transforms into Year-Round Destination, Attracting Record Tourism Numbers

by Holly

Dubai is celebrating a remarkable surge in tourism figures this year, with 8.55 million international visitors arriving from January to June 2023. According to a prominent official, the city has successfully transitioned into a year-round tourist hotspot, even during the summer months.

In an interview with Khaleej Times, Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted Dubai’s multifaceted appeal, catering to a diverse range of travelers with various preferences and budgets. This extensive array of offerings has significantly bolstered Dubai’s reputation as a destination that can be enjoyed throughout all seasons, including the traditionally quieter summer period.

Kazim stated, “Dubai’s rich offering makes even luxury travel affordable, with a host of options for budget-conscious travelers ranging from discounted stays at luxury hotels to fine dining experiences. In fact, Dubai provides mid-range hotels that match the service and amenities of many prominent full-service hotels around the globe, further enhancing the destination’s appeal for those in search of value for money during their stay, without compromising on the quality of the overall experience.”

The first half of 2023 marked the best-ever performance for the tourism industry. Kazim attributed Dubai’s allure to a combination of factors, including its unique and cosmopolitan lifestyle, high safety standards, ease of access, and commitment to security.

During the summer months, Dubai offers a plethora of indoor and water-centric attractions, climate-controlled landmarks, and a variety of family-oriented experiences. The city’s “kids go free” campaign has gained significant attention from families and children, with hotels, entertainment hubs, and attractions offering discounts and complimentary access for children, creating memorable moments.

Dubai’s future strategy will continue to focus on key areas, such as evolving its destination offerings, expanding its global campaigns, and enhancing relationships with stakeholders. The Dubai 2040 Urban Master Plan will drive development, expanding tourism attractions by more than 100%, inviting fresh investments and enriching the range of attractions.

Kazim emphasized that Dubai aims to leave a legacy of innovation, sustainability, and inclusivity, striving to become one of the world’s top three premier destinations. The city’s strategy aligns with the pillars of sustainability, gastronomy, trade, and technology, with a special emphasis on integrating sustainable practices into every aspect of the visitor experience, particularly in light of the UAE’s declaration of 2023 as the “Year of Sustainability.” This aligns with Dubai’s preparations to host COP28, the UN Climate Change Conference.

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