The Tourism Authority of Thailand (TAT) has launched a new campaign, Grand Moment, to encourage domestic tourism as part of the national Amazing Thailand Grand Tourism & Sports Year 2025 initiative. The campaign focuses on three emotional themes—Moment of Giving, Moment of Memory, and Moment of Miracle—and will offer nine unique travel experiences across the country.
Two of these experiences are already available, while the remaining seven will be introduced from June 2025.
TAT Governor Thapanee Kiatphaibool said the campaign is meant to inspire Thai people to travel within the country in ways that are both meaningful and memorable. She explained that while Thailand is well known for promoting international tourism, domestic travel remains key to long-term sustainability. It helps spread income, build stronger communities, and improve quality of life nationwide.
Each of the campaign’s three main themes is designed to connect travellers with a deeper sense of purpose:
- Moment of Giving encourages generosity. It focuses on giving back—to oneself, to others, to local communities, or to the environment.
- Moment of Memory invites people to revisit favourite destinations and relive special experiences.
- Moment of Miracle showcases Thailand’s natural beauty and rare seasonal wonders.
Two main projects under the campaign have already begun.
The first, Exclusive Escape, offers premium travel deals through well-known lifestyle partners. Travellers can enjoy discounts at five-star hotels through Gother, receive special gifts as top spenders using KTC credit cards at over 60 luxury hotels, and get free champagne at Santhiya Koh Yao Yai Resort and Spa when dining as a couple.
The second, Experience the Magic, focuses on connecting travellers with rare and beautiful natural events. Highlights include viewing glowing plankton in Chumphon and experiencing the pink sea of mist at Kew Mae Pan in Chiang Mai. In addition, travellers who check in at selected hotels in August will receive surprise gifts through the Grand Moment Mystery Box initiative.
The seven upcoming projects will appeal to a wide range of travellers. They are designed to align with the campaign’s core themes and highlight how travel can be both emotional and transformational.
TAT estimates that the Grand Moment campaign will lead to 205 million domestic trips and generate around 1.17 trillion Baht in revenue by 2025. These figures show how important domestic tourism is for Thailand’s economy, helping build resilience, support local communities, and promote sustainable development across the country.
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