Hilton has launched its first Tru by Hilton hotels in Vietnam. This marks the brand’s official entry into the Asia Pacific region. The launch is part of a deal between Hilton and ROX Group (formerly TNG Holdings Vietnam). Under this agreement, 14 hotels across Vietnam will be converted to the Tru by Hilton brand.
The new hotels will open in Hanoi, Ha Long, Lang Son, and Nam Dinh. They are expected to start welcoming guests before the end of 2025. After these openings, Hilton will have 28 hotels planned in Vietnam. This includes six hotels that already operate under Hilton Hotels & Resorts, Curio Collection by Hilton, and Hilton Garden Inn.
About Tru by Hilton
Tru by Hilton targets travelers who want good value and unique experiences. The brand offers simple but comfortable rooms and practical features. It aims to serve both business travelers and tourists. This move fits Hilton’s wider plan to grow in Southeast Asia. Vietnam’s travel industry is expanding, with more people traveling inside the country and from abroad.
Locations and Features
- Tru by Hilton Hanoi Station is near the historic Hanoi Railway Station. It has 129 rooms and is close to the Old Quarter and attractions like Hoan Kiem Lake.
- Tru by Hilton Ha Long Hon Gai City Centre has 90 rooms. It offers easy access to Ha Long Bay and local markets with seafood restaurants.
- The hotels in Lang Son and Nam Dinh will also open this year. These locations serve travelers visiting emerging destinations.
All Tru hotels will provide key amenities such as a 24/7 market with local snacks and drinks, a “Top It” breakfast bar with customizable options, and fitness centers. The brand also includes social areas for games and guest interaction. Some hotels will have function spaces for events.
Guests can join Hilton Honors, Hilton’s global loyalty program. Members get benefits like digital check-in, room selection, and keyless room entry through the Hilton Honors mobile app.
Vietnam’s Growing Travel Market
Vietnam is one of Southeast Asia’s fastest-growing travel markets. In the first quarter of 2025, tourist arrivals rose by 10.5% compared to the same period last year. This shows strong recovery and increasing travel within the country.
Alan Watts, President of Hilton Asia Pacific, said, “Vietnam’s tourism outlook is improving across all segments. Tru by Hilton fills a clear gap in the market and supports Hilton’s growth in the region.”
The full Tru rollout will cover 14 cities, including Da Nang, Can Tho, Lao Cai, and Bac Giang. This expansion will bring Hilton to more secondary and smaller cities in Vietnam.
ROX Group’s CEO, Xuan Quang Tran, added, “Partnering with Hilton allows us to raise our hotel standards to international levels.”
Related topics:
- Alaska Airlines Launches Nonstop Flights from Seattle to Tokyo
- Software Upgrade Prevents Third Radar Outage at Newark Airport
- Spirit Airlines Enhances Comfort with New Seats and Loyalty Perks