The Tourism Authority of Thailand (TAT) has started a new campaign called “Mueang Na Tiew: Year of Celebration.” This nationwide effort aims to encourage more Thai people to travel within the country during the 2025 Green Season, which runs from June to September. The campaign focuses on 55 smaller cities and offers 12 special travel themes. It also includes exclusive deals from travel and lifestyle partners.
Mr. Krisada Tanterdthit, Minister Secretary, said the campaign brings together both the public and private sectors. Its goal is to create more travel options and increase spending in local areas. He added that this effort is important for strengthening Thailand’s tourism economy. It will help local communities earn income and support sustainable growth.
Mr. Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, explained that the campaign targets domestic travel during the rainy season. It uses strong city branding and special programs. The campaign appeals to many types of travellers in Thailand today. These include digital nomads, solo travellers, food lovers, families, and LGBTQ+ couples. It reflects new travel trends and lifestyles.
The 12 travel themes offer something for everyone. They range from quiet retreats for busy workers to exciting adventures for thrill-seekers. There are also scenic spots for content creators and romantic places for LGBTQ+ couples.
The campaign supports solo female travellers to travel independently. It encourages visitors to disconnect from technology and enjoy nature. Water activities like rafting, snorkelling, and paddleboarding are also available. Older travellers can find energizing trips to check off their bucket lists.
Other highlights include promoting regional Thai BBQ spots and meaningful family trips during Mother’s Day. Pet owners can bring their pets along to explore new places. Food lovers can enjoy deep culinary experiences that show local flavors, culture, and stories.
To help make this campaign a success, TAT has teamed up with many travel and lifestyle brands. These partners offer special promotions. For example, VietJet Air offers a 15% fare discount, Thai Lion Air provides up to 25% off, and Nok Air has deals too. Royal Orchid Holidays gives bonus miles. Hotels can be booked with discounts through platforms like Gother and PaTour. Car rental companies such as Pet Friendly Thailand, AVIS, and Chic Car Rent offer lower rates. Tour companies like Yacht Me, Love Andaman, and Local Alike provide discounted packages.
Lifestyle perks are also included. Bangkok Bank, UOB, and KTC credit cards give cashback and discounts. BAAC offers campaign rewards. PT petrol stations, Max Card, and the Max Me app provide double reward points. ShopBack, Bar B Q Plaza, SE-ED Book Centre, and B2S also have special deals. Canon offers discounts on online shopping. GRAB promotes discounted rides and deliveries. The Electricity Generating Authority of Thailand (EGAT) supports the campaign with 30% off some hotels. EleX by EGAT gives discounts on electric vehicle charging.
This campaign is part of the bigger Amazing Thailand Grand Tourism and Sports Year 2025. It aims to attract 250,000 travellers and reach over 10 million people. It is expected to generate at least 500 million baht in direct income. The campaign also helps Thailand reach its national tourism goals of 1.17 trillion baht in revenue and 205 million domestic trips by the end of the year.
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