Sydney Airport has joined forces with travel search engine KAYAK to launch a new marketing campaign called “Life Takes Off When You Do.” This is the first campaign of its kind by an Australian airport, aiming to encourage more international travel.
The campaign, which started this week, showcases KAYAK’s useful tools like ‘Best Time To Travel,’ ‘Price Check,’ and ‘Price Alerts.’ These tools help travellers book trips easily and find great deals. The campaign also features an interactive map showing all the global destinations you can reach directly from Sydney Airport.
Shane Hodges, Sydney Airport’s general manager for strategic aviation development, said, “Sydney Airport hosts over 50 airlines flying more than 100 direct routes. We offer 188 different services from Sydney. With so many choices, we partnered with KAYAK to help passengers find the best value throughout the year.”
He added, “In the past year, we have welcomed new airlines and opened new routes to exciting places like Istanbul, Shanghai, Hanoi, Hamilton in New Zealand, and Hong Kong. We want to make it easier than ever for our customers to plan and book their next trip—whether it’s to reconnect with family, explore new places, or make unforgettable memories. We believe life truly takes off when you do.”
Paul Jacobs, General Manager and Senior Vice President of KAYAK Asia-Pacific, said, “We are excited to work with Sydney Airport on this project. Our goal is to give Australians tools that make travel planning easier and more enjoyable.”
He continued, “The new Sydney-focused page on KAYAK helps travellers find the best deals and discover amazing destinations they can visit from Australia’s gateway. We look forward to helping passengers from Sydney Airport create their perfect travel plans.”
The campaign will run across various platforms, including outdoor ads, catch-up TV, digital channels, and social media. The first phase highlights three popular destinations: New Zealand, China, and the Philippines. More destinations will be featured later to inspire travel all year round.
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