In today’s connected world, having reliable internet is crucial, especially for travelers who rely on their mobile devices for everything from navigation to staying in touch with family and friends. Recognizing this need, the Dutch startup Hubby eSIM is urging the travel industry to include mobile connectivity as a key component in their travel packages. The company’s push comes ahead of the 2025 Con-X event in Majorca, Spain, where Hubby will provide attendees with free 20GB eSIMs for use in Spain.
Thijs van der Wijk, CEO and founder of Hubby eSIM, emphasized that connectivity is now an essential part of modern travel. “Travelers expect connectivity throughout their journey, and travel providers want to be more involved than just booking trips,” he said. Van der Wijk believes that offering mobile connectivity, like eSIMs, helps travel providers build stronger relationships with customers and can even open up new revenue opportunities through upselling.
The travel industry has changed significantly in recent years, with technology playing an increasingly important role in shaping the travel experience. Travelers today expect a smooth, seamless journey, and the travel industry is adjusting to meet these demands. According to sources like the U.S. Department of Transportation and the European Commission, connectivity is a critical part of modern travel services. As the tourism sector continues to grow, travel providers must offer mobile solutions that meet the needs of today’s digital-savvy travelers.
Hubby eSIM aims to help travel providers make mobile connectivity a core part of their service offerings, allowing travelers to stay connected during their trips. The company offers eSIM technology that provides mobile internet access at local rates, saving travelers money compared to traditional roaming charges. The eSIMs are easy to install through a user-friendly app, making them accessible to all travelers, regardless of age.
Hubby eSIM works with tour operators, online travel agencies (OTAs), and travel agencies to create customized eSIM solutions that enhance the travel experience. The eSIM technology connects travelers to local networks in over 200 countries and regions, eliminating the need for physical SIM cards or dealing with the hassle of international roaming. This makes it easier for travelers to stay connected and access important services during their trips.
For instance, travelers can use their regular phone number and enjoy local data plans that are up to 95% cheaper than traditional roaming fees. The eSIMs are also shareable, which is ideal for families or groups traveling together. International data charges can be high, and Hubby eSIM’s shareable option allows multiple devices to connect to the same plan, saving money for families and groups abroad.
The potential for eSIM technology in the travel industry is vast. By offering mobile connectivity, travel providers can improve the convenience and satisfaction of their customers while also benefiting their business. Van der Wijk pointed out that eSIMs provide travel brands with an opportunity to boost customer engagement and loyalty. Integrating seamless connectivity into the travel experience strengthens brand value and helps businesses remain relevant in an evolving industry.
The increasing demand for mobile internet while traveling has been further supported by government efforts to improve connectivity in the tourism sector. For example, the European Commission’s Digital Strategy focuses on enhancing mobile network infrastructure for tourism, recognizing that tourists rely on mobile technology for information, services, and communication. This aligns with Hubby eSIM’s mission to provide affordable and reliable internet access for travelers, wherever they are.
Hubby eSIM has partnered with Con-X 2025, an event organized by Travelgate, which brings together OTAs, airlines, hotel groups, and independent operators. At the event, Hubby will give attendees a free 20GB eSIM for Spain to demonstrate how the technology works in real-world conditions. Participants can claim their eSIMs via the Con-X app, showcasing how travel providers can integrate eSIMs into their services.
This free eSIM offer serves as an example of the benefits of adding eSIM technology to travel packages. Hubby eSIM’s white-labelled eSIM apps can be customized to meet the needs and branding of travel agencies, offering a seamless and branded experience for customers.
The eSIMs are designed for easy use, with clear instructions and an intuitive app, making it simple for travelers of all ages and technical abilities to install and activate their eSIMs before departure. Whether a family is going on a vacation to Europe or a solo traveler is heading to Asia, Hubby eSIM ensures that staying connected is hassle-free.
The partnership between Hubby eSIM and travel agencies reflects the changing expectations of today’s travelers. According to the United Nations World Tourism Organization (UNWTO), more tourists are looking for digital services during their travels. Offering mobile connectivity is one of the best ways to meet these demands. By enabling travel providers to integrate eSIMs into their offerings, Hubby eSIM helps businesses enhance their services and respond to the digital needs of modern travelers.
As the tourism sector evolves, mobile connectivity is becoming an essential part of the overall travel experience. Hubby eSIM’s solutions provide a win-win scenario for both travel providers and customers. Providers can boost customer engagement, improve brand loyalty, and reduce operational costs, while customers benefit from affordable and reliable internet access during their trips.
In conclusion, Hubby eSIM is leading the way in urging the travel industry to adopt mobile connectivity solutions. By offering affordable and reliable eSIM technology, Hubby helps travel brands enhance customer experiences and gain a competitive advantage in an ever-changing market. As travelers continue to demand seamless, high-quality internet access, travel providers who integrate eSIMs into their services will strengthen their relationships with customers and improve their overall value.
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