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Ireckonu Expands APAC Presence with New Singapore Office to Boost Hospitality Tech Growth

by Alice

Ireckonu, a leading provider of middleware and customer data platform (CDP) solutions for the hospitality industry, has opened a new office in Singapore. This move strengthens its Asia-Pacific (APAC) presence and supports growing demand for its technology in the region.

The Singapore office, launched in January 2025, is part of Ireckonu’s global expansion strategy. The company has served APAC clients for years, working with major hotel groups like Mandarin Oriental (since 2015), Okura Hotels & Resorts, and EVT Hotels & Resorts. Establishing a local base allows Ireckonu to better support existing partners and pursue new opportunities in the fast-growing market.

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Local Leadership for Stronger Client Support

Jan Jaap van Roon, CEO of Ireckonu, said: “Expanding into APAC reflects our commitment to being where our customers need us. A local team means stronger relationships and faster, high-quality service—key to our long-term vision for the region.”

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Sam Samsudi, Director of Business Development and head of Ireckonu Asia, leads the APAC operations. With deep experience in hospitality tech—including roles at RateGain and ITG—he drives growth and client engagement. His team includes sales, customer success, and support staff, ensuring dedicated regional service.

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24/7 Global Support from Singapore

The new office expands Ireckonu’s global support network, joining teams in the Netherlands and the U.S. to provide round-the-clock assistance across time zones.

Driving Innovation in Hospitality Tech

Founded in Amsterdam, Ireckonu helps hotel groups—from boutique properties to global chains—unify data, gain insights, and deliver seamless guest experiences. The company is also enhancing its marketing automation tools to improve personalized guest engagement.

With over 75 employees across Europe, North America, and Asia, Ireckonu’s Singapore office signals its commitment to APAC’s booming hospitality sector.

About Ireckonu

Ireckonu provides middleware and CDP solutions that empower hotels with data-driven guest experiences. Combining real-time analytics and automation, it helps hotels streamline operations and boost personalized service worldwide.

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