Greece’s tourism industry is expected to generate a surplus of more than €18 billion in 2024, driven by a sharp rise in foreign visitors.
According to final figures released by the Bank of Greece on Thursday, the country’s tourism services sector will post a surplus of €18.79 billion (approximately $21.24 billion), marking a 3.4% increase compared to the previous year.
Tourism revenue reached €21.59 billion in 2024, up 4.8% year-on-year. The growth was fueled by a 12.8% increase in inbound tourists who are not residents of Greece. In addition, the average spending per overnight stay rose by 2.9%.
Visitors from the 27 European Union countries made up 55.4% of Greece’s total tourism revenue. Their contribution rose 7.1% to €11.97 billion. Germany and Italy were the biggest drivers of this growth.
However, tourism revenue from France dropped by 11.6%, while income from the United Kingdom, a non-EU member, declined by 4.1%.
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