H World Group Limited announced that nearly 6.3 million guests stayed at its hotels during the 2025 May Day holiday, marking a 30% increase compared to the previous year.
According to data from China’s Ministry of Culture and Tourism, 314 million domestic trips were made in China during the five-day holiday, representing a 6.4% rise from the previous year. Domestic tourism spending totaled 180.27 billion yuan, an 8.0% year-on-year growth.
H World Group’s overall hotel occupancy rate exceeded 84%, a 1% increase from last year. Hotels in major cities saw strong performances, with occupancy rates reaching 88% in Guangzhou, 87% in Shenzhen, and 85% in Xi’an—reflecting year-on-year growth of 10%, 14.5%, and 10.4%, respectively.
Second-tier cities like Xuzhou, Changchun, Foshan, Ningbo, Nanchang, Nanning, and Wenzhou also reported occupancy rates over 90%, showing a strong demand for domestic travel beyond the largest urban centers.
Smaller third- and fourth-tier cities, including Bengbu, Liaoyang, and Pingxiang, also saw increased interest from leisure travelers seeking a more relaxed experience, with some cities achieving full occupancy.
This year marked the first May Day holiday since China’s 240-hour visa-free transit policy was introduced, boosting inbound tourism. H World recorded over 43,000 international guest stays, a 75% increase from last year, indicating growing interest from international travelers.
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