Solo travel is becoming increasingly popular in Hong Kong, with a significant rise in the number of travellers planning independent trips. According to a new report from Booking.com, 24% of Hongkongers intend to take at least one solo trip this year, surpassing the global average of 18%. Among them, Generation Z (ages 18-27) is leading the charge, with 35% eager to embark on solo journeys in search of independence and self-discovery.
A 2024 survey by Booking.com found that nearly 30% of Hong Kong travellers spend between 5 and 9 days on leisure trips, while 23% extend their travel to 14 days. In total, 22% of Hong Kong travellers have chosen solo adventures, with key reasons for going alone including:
59% value the freedom to create their own itinerary, much higher than the global average of 38%. This desire for independence is particularly strong among Gen Z, with 69% citing it as a primary motivator.
38% seek time for self-reflection and personal growth through solo travel.
31% prefer not to align their travel plans with others, with 36% of male travellers particularly embracing this idea.
The trend towards solo travel is expected to grow further, with 61% of solo travellers planning international trips. Many, particularly Millennials (ages 29-44), are also prioritising relaxation, with 59% focusing on rejuvenation, well above the global average of 49%.
Regina Chan, Area Manager for Taiwan and Hong Kong at Booking.com, commented, “Solo travel can be empowering, and more and more travellers are discovering this. In Hong Kong, solo travellers are diving into adventures, immersing themselves in local cultures, exploring vibrant cities, and enjoying serene natural settings on their own terms. In 2025, more than half (54%) of Hong Kong’s solo travellers plan to spend more on activities and food, take more trips, and travel farther. With Booking.com’s Connected Trip platform, we make it easy for travellers to book everything they need in one place—from flights and accommodations to attractions and car rentals.”
This growing trend of solo travel reflects a desire for both freedom and new experiences, making it an exciting shift in how Hongkongers approach their vacations.
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