Hilton has partnered with UOL Group to introduce the NoMad brand to Singapore, marking the company’s entry into the growing luxury lifestyle segment in Asia Pacific. This announcement follows the success of NoMad London, which opened in 2021 to global acclaim.
The new NoMad hotel in Singapore will feature 173 rooms and is set to open in early 2027. It will offer a unique blend of luxury hospitality, combining sophisticated design, world-class dining, and cultural experiences. The hotel will be located on Orchard Road, providing guests easy access to Singapore’s top shopping and entertainment destinations, while also embracing the city’s rich cultural heritage. The hotel is close to luxury retail areas and local cultural neighborhoods like Arab Street, Bugis, and Chinatown, offering guests a deep connection to Singapore’s diverse culture and history.
Alan Watts, President of Hilton Asia Pacific, emphasized the significance of this partnership, stating, “This signing adds a new and important chapter to Hilton’s expansion in Asia Pacific, as we enter the luxury lifestyle market. With growing demand for unique, experience-driven stays, Singapore is the ideal location to debut NoMad’s distinctive approach to luxury hospitality.”
NoMad hotels are known for their blend of elegance and playfulness, offering a mix of luxury and lifestyle. The brand is recognized for creating carefully curated experiences, with a focus on captivating interior design and cultural influences. Each guest room will feature bespoke local artwork, highlighting NoMad’s commitment to local culture.
Andrew Zobler, Founder and CEO of The Sydell Group, said, “NoMad is designed to feel like a welcoming home filled with stories, with every detail – from the interiors to the dining experiences – coming together to create a memorable stay. Our debut in Singapore marks the exciting introduction of NoMad to Asia Pacific, and this is just the beginning as we explore other key destinations globally.”
Liam Wee Sin, CEO of UOL Group, shared his excitement about the collaboration, stating, “We are thrilled to bring NoMad to Singapore as part of our vision for Orchard Road. Alongside UOL’s upcoming luxury residential project, UPPERHOUSE, and the award-winning Pan Pacific Orchard, NoMad will help transform the Orchard Road area into a luxury lifestyle destination.”
Neo Soon Hup, COO of UOL, added, “NoMad Singapore will combine modern elegance with the city’s vibrant cultural energy, offering an experience that reflects the brand’s unique character. We are excited to make NoMad a standout presence in the market, providing exceptional stays that cater to discerning travelers.”
The opening of NoMad Singapore is part of Hilton’s broader plan to expand its luxury portfolio in Asia Pacific. Hilton aims to grow its luxury hotel offerings to 150 properties across the region in the coming years. In addition, Hilton is set to open several Waldorf Astoria hotels in prime cities such as Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi. Conrad Hotels & Resorts is also expanding with new properties in China and Japan. Recently, Hilton introduced LXR Hotels & Resorts to Southeast Asia with the opening of Umana Bali, its second LXR property in the region.
With this expansion, Hilton is further solidifying its position as one of the largest luxury hotel networks in the world, with over 500 properties, including new additions like Waldorf Astoria Seychelles Platte Island and Signia by Hilton Amman.
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