New Zealand’s cruise industry leaders recently gathered with government representatives to discuss the future direction of the sector. The meeting took place aboard Celebrity Cruises’ Celebrity Edge, part of Royal Caribbean Group’s fleet, during its visit to Auckland. Tourism and Hospitality Minister Louise Upston hosted the event, which included key stakeholders from Cruise Lines International Association (CLIA), the New Zealand Cruise Association (NZCA), and other cruise line representatives.
The forum also featured over 30 tourism leaders and other port and destination stakeholders, offering insights into the global cruise sector and its current trends.
Joel Katz, Managing Director for CLIA in Australasia, highlighted the importance of New Zealand as a top cruise destination. He noted that the country consistently ranks highly among international cruise passengers, offering significant opportunities for local communities.
“New Zealand is a jewel among cruise destinations, generating millions of dollars for local businesses and supporting thousands of jobs. We aim to foster an environment where cruising can grow responsibly,” Katz said.
However, the New Zealand cruise industry has recently faced challenges. Increased government regulations and rising costs have contributed to a 20% decrease in cruise ship visits expected for the 2025/26 season.
Minister Upston emphasized the government’s focus on economic growth. “Tourism and hospitality, including the cruise industry, will play a key role in helping us return to pre-2019 visitor numbers,” she said. “Cruises bring substantial economic benefits, with passengers spending money in our businesses and communities. I look forward to working closely with the cruise industry and government agencies to explore new opportunities and tackle challenges together.”
The local cruise sector was valued at NZ$1.37 billion (AU$1.28 billion) for the 2023/24 financial year, accounting for 3.3% of international tourist expenditure. The industry also supports nearly 10,000 jobs.
NZCA CEO Jacqui Lloyd stressed the importance of achieving the right regulatory framework for the sector’s success. “We need close collaboration to ensure New Zealand can attract more ships and reverse the decline, strengthening the economic benefits for local communities,” Lloyd said.
Despite welcoming over 40 international cruise ships during the past summer season, the NZCA estimates a 20% reduction in cruise visits due to fewer cruise ship deployments. Cruise lines have pointed to rising costs, government charges, and regulatory complexities as the main reasons behind the decline.
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