Southwest Airlines has made a significant change to its long-standing baggage policy that will affect millions of travelers. The airline that built its reputation on offering two free checked bags to all passengers is now ending this popular perk for most customers starting March 2025.
For decades, Southwest stood apart from other major U.S. airlines by including checked baggage in its ticket prices. This policy made it particularly appealing to families, vacationers, and anyone needing to pack more than just a carry-on. However, the airline now says rising operational costs have forced this difficult decision.
Under the new rules, only the airline’s most frequent flyers (Rapid Rewards A-List Preferred members) and Business Select ticket holders will continue enjoying the benefit of two free checked bags. All other passengers will need to pay for each checked piece of luggage, though Southwest hasn’t yet revealed the exact pricing structure.
The good news is that Southwest will maintain its customer-friendly carry-on policy, allowing one free overhead bin bag plus a personal item for all passengers. This still gives the airline an advantage over ultra-low-cost carriers that charge for both checked and carry-on luggage.
Industry analysts suggest several reasons behind this strategic shift. Like all airlines, Southwest faces increasing pressure from rising fuel costs, labor expenses, and maintenance fees. Additionally, the competitive landscape has changed dramatically since Southwest first introduced its free bags policy, with most major airlines now charging for checked luggage.
For travelers, this change means they’ll need to factor potential baggage fees into their trip budgets. Savvy passengers might consider:
- Applying for Southwest’s premium credit card which may offer baggage fee waivers
- Working toward elite status to regain the free bag benefit
- Adjusting packing habits to rely more on carry-on luggage
- Comparing total trip costs with other airlines that may now be similarly priced
While this marks the end of an era for Southwest’s famously passenger-friendly policies, the airline emphasizes that it remains committed to transparent pricing without many of the hidden fees common among competitors. Travel experts recommend passengers stay informed about the exact fee structure when it’s announced later this year to avoid surprises during future travels.
This policy change reflects broader trends in the airline industry as carriers seek new ways to balance customer satisfaction with financial sustainability in a challenging economic environment.
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