The Cruise Lines International Association (CLIA) has officially launched its expanded CLIA LIVE program for 2025, starting with a two-day travel agent training event in Melbourne. This marks the first of eight sessions scheduled across Australia and New Zealand, designed to equip travel agents with the latest insights into the cruise industry.
The Melbourne event, which is already sold out, brought together CLIA members and representatives from leading ocean, river, and expedition cruise lines. Attendees gained firsthand knowledge about new initiatives and product developments from these operators.
The CLIA LIVE program will continue through May, with events planned in Brisbane, Adelaide, Christchurch, Perth, the Gold Coast, Auckland, and Sydney. This year’s series is the largest ever, with over 700 tickets booked across all locations. All events are sold out except for the Gold Coast, where limited spots remain.
Marita Nosic, CLIA Australasia’s Director of Membership & Events, emphasized the program’s value for travel agents. “CLIA LIVE helps agents better understand how to match clients with their ideal cruise based on preferences, budget, and travel style,” she said. “It also provides strategies to highlight the unique value and experiences offered by each cruise line, helping agents build trust and excitement with their clients.”
The program offers a unique opportunity for agents to hear directly from multiple cruise lines in a single forum. It caters to both newcomers to the cruise industry and seasoned cruise specialists looking to stay updated on the latest trends and offerings.
CLIA LIVE aims to strengthen the travel agent community by providing essential tools and knowledge to enhance customer service and boost cruise bookings.
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