Thailand’s Prime Minister, Paetongtarn Shinawatra, recently met with Bo Sun, the Chief Marketing Officer of Trip.com Group, in Berlin. This meeting highlights the commitment of Trip.com Group to support the growth of tourism and attract more international visitors to Thailand.
During the discussion, Prime Minister Shinawatra expressed her gratitude to Trip.com Group for recognizing the importance of establishing operations in Thailand. She highlighted the Thai government’s dedication to implementing strong tourism policies and welcomed any suggestions to improve the country’s tourism strategies. The Prime Minister expressed confidence that Thailand would remain a top destination for travelers in the coming year.
Trip.com Group has a long history of successful collaboration with the Thai government. It has worked closely with the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT). The company is set to support Thailand’s “Amazing Thailand Grand Tourism and Sports Year 2025” campaign, with both parties optimistic about Thailand’s potential to strengthen its position as a major global tourism destination. With strong governmental backing, 2025 is expected to be a transformative year for Thailand’s tourism sector.
Bo Sun stressed the importance of collaboration between the private and public sectors to improve the travel experience and boost Thailand’s tourism economy. “We are dedicated to working with the government to promote sustainable tourism and attract a wide range of travelers to this culturally rich and vibrant country,” said Mr. Sun. “Since 2018, we have worked together to position Thailand as a leading global travel destination. With our global reach, advanced technology, and marketing expertise, we look forward to exploring new partnerships with the Thai government to offer innovative events and initiatives for travelers.”
Recent data shows that Thailand ranks as the second-most popular global destination for 2024. This highlights the strong recovery and growth potential of Thailand’s tourism market, with the country playing a key role in the broader Southeast Asian tourism boom.
Trip.com Group remains committed to supporting these efforts with innovative marketing strategies designed to attract international tourists. By collaborating closely with the Thai government, the two parties are preparing to roll out tourism initiatives and packages that align with global travel trends.
Related topics:
- IITM Ahmedabad 2025 Brings Together Travel Industry Leaders to Foster Tourism Growth
- Trip.com Expands Global Initiatives to Empower Women in Tourism
- Marriott Launches Endless Summer Beach Club at Patong Beach