The record-breaking Chinese animated film Ne Zha 2 has not only captivated global audiences but also become a catalyst for tourism in Tianjin, a city deeply connected to the film’s cultural roots. The movie, which blends traditional Chinese mythology with modern storytelling, has turned its titular character into a cultural icon, inspiring fans to explore the real-world locations tied to the mythical tale.
Tianjin, one of the claimed settings of the Nezha legend, has embraced its role in the film’s narrative. The movie features authentic Tianjin dialect, including the lively chatter of lotus paste vendors, showcasing the city’s unique charm to a worldwide audience. This cultural authenticity has resonated deeply, drawing visitors eager to experience the city’s rich heritage.
A Soundtrack Rooted in Tradition
The film’s music, produced by Tianjin Ruiyin Culture Music Studio, played a pivotal role in its success. The studio masterfully combined traditional Chinese folk music with modern electronic elements, creating a soundtrack that appeals to both domestic and international viewers. Yang Rui, the studio’s founder, shared insights into the creative process.
“We aimed to balance the director’s vision with the emotional depth of the story,” Yang said. The team incorporated Tianjin-style clapper talk and the sanxian, a traditional lute, into scenes set in Chentang Pass, adding a distinct local flavor. They also recorded Dong ethnic songs from Guizhou province, infusing the film with a mystical quality.
“Our goal was to awaken the cultural spirit through sound,” Yang explained. “Chinese animation should have its own unique voice.”
Geng Han, director of the intangible cultural heritage center at Tianjin University’s Feng Jicai Institute of Literature and Art, praised the soundtrack. “The seamless blend of traditional and modern music in Ne Zha 2 offers a refreshing and engaging auditory experience,” he said.
Nezha-Themed Tourism Takes Off
The film’s cultural impact has extended beyond the screen, sparking a tourism boom in Tianjin. Locations featuring Nezha-themed elements have become popular destinations. In Hexi district, a former industrial park transformed into a cultural and commercial hub now showcases a giant mural of Nezha’s birth, set against an industrial backdrop.
The park, originally a radio factory established in 1958, has been revitalized to merge Nezha’s iconic imagery with its historical architecture. The contrast between old redbrick walls and modern sculptures creates a visually striking experience. According to Zhang Shaohua, the park’s investment and operations manager, plans are underway to enhance facilities and introduce more cultural activities.
Tianjin Tourism Group has also launched four Nezha-themed tour routes, guiding visitors through the city’s cultural and historical landmarks.
A Model for Cultural Tourism
Xu Hong, dean of the College of Tourism and Service Management at Nankai University, highlighted the potential of leveraging Nezha’s popularity. “By tapping into the Nezha IP, Tianjin can explore its cultural depth, innovate in storytelling, and strengthen its brand value,” he said.
The success of Nezha-themed tourism isn’t limited to Tianjin. Cities across China are capitalizing on the film’s popularity to boost their own tourism industries. However, experts emphasize the need for sustainable development.
“The key is to build a robust ecosystem of innovation and creativity to maintain this momentum,” Geng Han noted.
As Ne Zha 2 continues to inspire audiences, its influence on cultural tourism underscores the power of storytelling in bridging tradition and modernity, offering a blueprint for cities to celebrate their heritage while embracing the future.
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