Travel platform Klook has raised $100 million in a funding round led by global investment firm Vitruvian Partners. The investment highlights strong confidence in Klook’s vision, market leadership, and operational strength as the company aims to tap into the growing demand for travel experiences among next-generation travelers in the Asia-Pacific (APAC) region.
As Klook prepares to celebrate its 10th anniversary in 2024, the company has played a key role in transforming how travelers discover and book local experiences. Over the years, Klook has contributed $7.2 billion to the region’s GDP and supported more than 219,000 jobs, solidifying its position as a major driver of economic growth in APAC’s tourism industry.
Ethan Lin, CEO and Co-Founder of Klook, said, “Klook has become the leading platform for travel experiences in Asia Pacific, reshaping how travelers explore and connect with destinations. With the region continuing to lead global tourism growth, our strong brand, extensive network, and local expertise put us in a great position to serve the next generation of travelers. We’re excited to have Vitruvian join us on this journey.”
The APAC region is experiencing a strong recovery in tourism. International visitor arrivals are projected to rise from 619 million in 2024 to 762 million by 2026, surpassing pre-pandemic levels. This growth, combined with a shift in traveler preferences toward experiences rather than material goods, positions Klook to capture a larger share of the market as a trusted platform for travel services.
Vitruvian Partners, known for investing in high-growth, innovative companies, brings valuable expertise and a global perspective to support Klook’s expansion. Sophie Bower-Straziota, Partner at Vitruvian Partners, said, “Klook’s innovative approach, focus on customer experience, and deep market knowledge make it a standout leader in transforming travel experiences in Asia Pacific. We believe our investment and expertise will help Klook strengthen its operations and expand its reach.”
The new funding will fuel Klook’s growth and innovation efforts. The company plans to enhance customer experiences, improve merchant operations, and boost internal productivity through an expanded AI partnership with Google Cloud. Additionally, Klook is working to modernize the tourism sector through digital transformation and community-focused initiatives. A recent collaboration with the Philippine Department of Tourism (DOT) is one example, aimed at accelerating digital transformation and promoting authentic local experiences.
With this investment, Klook is well-positioned to strengthen its leadership in the APAC travel market and deliver even more value to travelers and partners across the region.
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