Cadence, a leading women-owned global travel company, is celebrating a significant achievement this year—its 30th anniversary. Since its inception, the company has grown from humble beginnings to a key player in the travel industry, offering comprehensive corporate travel services, meetings and incentive programs, and serving as a host agency for a network of over 180 independent luxury travel advisors.
Throughout its three-decade journey, Cadence has stayed at the forefront of the industry by fostering strong relationships, equipping teams with cutting-edge tools, and cultivating a culture of collaboration. Wendy Burk, Founder and CEO, emphasized the company’s commitment to its travel advisor partners, stating, “We lead with care, are grounded in trust, and strengthened by resources. Together, we’ve built a community where success flourishes and everyone rises.”
In addition to its 30th anniversary, Cadence is also celebrating 25 years of collaboration with Virtuoso in 2025, solidifying its reputation as a leader in the luxury travel sector. This accomplishment is further supported by the company’s inclusion on the Travel Weekly Power List for a second consecutive year, as well as being named one of San Diego’s “Best Places to Work” for the seventh year in a row.
To commemorate these achievements, Cadence will host its signature annual event, Cadence Connects, at the iconic Hotel del Coronado from May 7-10, 2025. The 10th-anniversary event will be the hotel’s first large-scale activation since undergoing a $550 million renovation. Over three days, more than 100 travel providers will engage with Cadence’s top advisors, facilitating networking opportunities and driving mutual success.
“We are incredibly proud to partner with Cadence in celebrating their 30th anniversary,” said Robert Marusi, Commercial Director of Hotel del Coronado. “As a national historic landmark, we’ve always been a gathering place for creating lasting memories, and it is especially rewarding to host a company that empowers women and shares our passion for both travel and hospitality. We raise a toast to Cadence’s continued success and look forward to an unforgettable event.”
Cadence’s 30th anniversary not only marks a major milestone in the company’s growth but also highlights its ongoing impact on the travel industry, driven by strong leadership, innovative partnerships, and a deep commitment to supporting the success of its travel advisors.