Greek Prime Minister Kyriakos Mitsotakis recently met with TUI Group CEO Sebastian Ebel and Thomas Ellerbeck, a member of TUI’s Group Executive Committee, in Athens to discuss the future of Greek tourism. The talks focused on strengthening Greece’s position as a top travel destination and exploring new strategies for growth amid changing trends in Europe.
Tourism has played a key role in Greece’s economic recovery, driving sustainable development and highlighting the country’s rich cultural heritage and natural beauty. With demand for Greek destinations soaring in TUI’s European markets this summer, both leaders agreed on the importance of the tourism sector to the Greek economy. They also stressed the need for innovation and reforms to ensure the industry’s long-term growth and resilience.
The partnership between Greece and TUI aims to transform the country’s tourism sector. Plans include attracting travelers from emerging markets, promoting eco-friendly travel experiences, and supporting local communities. By focusing on sustainability and inclusivity, Greece hopes to strengthen its status as a leading global destination.
This collaboration not only promises economic benefits but also aims to make tourism a force for positive change across the country. With a shared vision for innovation and sustainability, Greece and TUI are paving the way for a new era in travel.
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