St. Pete-Clearwater, FL – Visit St. Pete-Clearwater (VisitSPC), the official tourism authority for Pinellas County, has unveiled its bold new campaign, Ampersand, aimed at inviting travelers of all ages to explore the endless adventures awaiting them in this Florida destination. The campaign emphasizes the region’s wide range of experiences, redefining its identity beyond its famous beaches.
Known for America’s Favorite Beaches, St. Pete-Clearwater is now spotlighting its diverse offerings, catering to adventure seekers, art lovers, foodies, sports fans, nature enthusiasts, and culture explorers alike.
“Visitors have come to realize that St. Pete-Clearwater is more than just its award-winning beaches,” said Steve Grimes, Chief Marketing Officer of Visit St. Pete-Clearwater. “Our surveys show that people are increasingly enjoying not only the white sand but also our dining options, world-class museums, outdoor adventures, and vibrant nightlife. The Ampersand campaign tells visitors they can find exactly what they’re looking for… & so much more.”
The campaign uses the ampersand symbol to represent the unique combinations and limitless possibilities that define St. Pete-Clearwater. While the destination is famous for its 35 miles of pristine beaches, it also offers much more: local fish shacks & five-star dining, 500 vibrant murals & renowned museums, legendary hotels & laid-back resorts, high-speed IndyCar racing & serene nature preserves, and idyllic days & electric nights.
“St. Pete-Clearwater has become a top destination for local, domestic, and international travelers,” said Brian Lowack, President and CEO of Visit St. Pete-Clearwater. “The Ampersand campaign reflects our evolution as a brand and our commitment to sharing the true story of our destination. We want to position St. Pete-Clearwater at the top of everyone’s must-visit list in 2025.”
The multi-channel campaign will span traditional print, broadcast, digital platforms, streaming networks, social media, event sponsorships, and travel partnerships. It will target new markets such as Charlotte, Pittsburgh, and Philadelphia, as well as major U.S. and Canadian cities like New York, Chicago, Atlanta, and Toronto. The goal is to attract leisure travelers from key fly, drive, and international markets.
With its blend of natural beauty, cultural richness, and endless activities, St. Pete-Clearwater is poised to become a must-visit destination for travelers seeking both relaxation and adventure.
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