Benidorm and Turin have emerged as trailblazers in Europe’s tourism sector, earning prestigious accolades for their innovative, sustainable, and culturally rich approaches. Recognized by the European Commission, these cities are setting new standards for smart tourism, combining sustainability, accessibility, and cultural excellence to redefine the travel experience.
Benidorm: A Green Pioneer in Smart Tourism
Once a small fishing village, Benidorm has transformed into a global tourism hotspot. Its commitment to sustainability and innovation earned it the title of European Green Pioneer of Smart Tourism. In 2015, Benidorm became the world’s first destination to be certified as a Smart Tourism Destination under the UN Standard 178501.
Using data from travel intelligence firm Mabrian, Benidorm has achieved impressive results:
- A Seasonality Balance Index of 84.6, ensuring steady tourism year-round.
- A Tourist Product Balance Index of 64.7, reflecting diverse attractions.
- A 59% increase in demand for active tourism.
- An average tourist stay of 6.2 days, up from previous years.
These achievements highlight Benidorm’s success in balancing tourism growth with environmental and social sustainability.
Turin: A Cultural Hub with a Sustainable Vision
Turin, once known primarily as an industrial city, has reinvented itself as a cultural and sustainable tourism destination. Named the European Capital of Smart Tourism 2025, Turin’s transformation is a testament to its innovative urban planning and commitment to heritage preservation.
Key cultural venues like Lingotto and OGR-Officine Grandi Riparazioni have been revitalized, blending tradition with modernity.
According to The Data Appeal Company, Turin’s tourism performance is outstanding:
- An overall sentiment score of 89/100.
- Top attractions like the Egyptian Museum (93/100) and Mole Antonelliana (94/100) drawing high praise.
- Major events, including the Turin International Book Fair and Artissima Art Fair, attracted record crowds in 2024, contributing over €32 million to the local economy.
Turin’s sustainability efforts are equally impressive, with a Destination Sustainability Index (DSI) score of 70/100. Green spaces like Parco del Valentino are as popular as the city’s top museums, showcasing its dedication to eco-friendly urban planning.
Setting a Benchmark for Future Tourism
Both Benidorm and Turin demonstrate how strategic planning, data-driven insights, and a focus on sustainability can transform tourism. By prioritizing environmental responsibility, cultural enrichment, and accessibility, these cities are paving the way for a smarter, more sustainable future in travel.
Their achievements serve as a model for other destinations aiming to balance tourism growth with the needs of local communities and the environment. As Europe’s smart tourism leaders, Benidorm and Turin are proving that innovation and tradition can go hand in hand to create unforgettable experiences for visitors while preserving the planet.
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