The Jamaica Tourist Board, in collaboration with Accenture Song, has introduced a new campaign titled “Contrasts”. The initiative aims to appeal to modern travelers seeking destinations that offer a wide variety of immersive and unique experiences. The campaign highlights Jamaica’s distinctive mix of cultural richness, natural beauty, and vibrant energy—a “vibe” that is uniquely Jamaican.
Hon. Edmund Bartlett, Jamaica’s Minister of Tourism, expressed pride in the island’s offerings. “We are incredibly proud of our people, our hospitality, and the diverse experiences we provide,” he said. “This campaign is designed to showcase these strengths and to inspire both new and returning visitors to discover the perfect ‘vibe’ for their vacation.”
The “Contrasts” campaign emphasizes Jamaica’s diverse appeal, catering to travelers with varied interests. Whether visitors are looking for luxury, adventure, romance, or cultural exploration, the island promises something for everyone. Building on the success of the earlier “Come Back” campaign, “Contrasts” also shines a spotlight on Jamaica’s people and rich cultural heritage, inviting travelers to experience it firsthand.
Donovan White, Director of Tourism for Jamaica, shared the campaign’s goal. “We want visitors to feel completely in tune with the best version of themselves,” he said. “In Jamaica, they can enjoy a vacation tailored to their interests, thanks to our diverse cultural experiences, stunning landscapes, and warm hospitality. It’s a vibe you won’t find anywhere else.”
The campaign underscores Jamaica’s position as a top destination for travelers seeking unforgettable and personalized experiences.
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